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Tips and Advice

How to Engage Customers on Social Media and Win

Stepping outside your comfort zone and using social media can lift your real estate business to new levels of success. But it isn’t enough to kick-start a social media page for professional use — you must know the right way to manage your account.

Social Media Engagement 

A fundamental element of using social media correctly is knowing how to engage consumers. Engagement can’t be overlooked because it is the key ingredient for building a strong, long-term relationship with your audience. If you can gain their confidence and trust, they’ll keep coming back for more. And most importantly, they’ll share what they learn with others and expand your reach. 

Consumers expect you to decipher their needs and supply information that caters to them. So, while it’s okay to sell yourself and your service, everything you post shouldn’t be about you. 

As a general social media rule of thumb, 80% of what you post should reflect a customer’s interests, and only 20% should be about you and your product.

How do you achieve this balance and keep customers engaged in order to ultimately build a powerful following?

  • Write and share blog posts on topics that resonate with buyers and sellers

  • Share decorating and/or landscaping tips

  • Highlight simple hacks that speak to all homeowners

  • Post a fun home buying infographic

  • Recommend a service (home staging, home repair, moving)

  • Post a video testimonial

  • Share a video listing

  • Host a homebuyer Q&A session

  • Run a Facebook contest

  • Discuss how-to and DIY tips

Keep your customers’ needs on the front line and your social engagement efforts won’t be in vain. 

Be sure to follow Cherry Creek Mortgage on social media and share our posts with your network. Homebuyers (and sellers) need as much education and guidance as possible. We can help them succeed and re-affirm that we’re better together

Additionally, be sure to download our helpful Social Media Best Practices Guide, which provides a list of tips and tricks to improve the impact of your social media marketing efforts.